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Yesterday I was watching my two year old play on a bench in our kitchen. I needed to grab him so that we could take one of the other kids to soccer practice. I held out my arms to grab him and told him “we need to get going.” He lunged off of the bench into my arms.

I was overwhelmed with the amount of Trust he has in me. Had I tripped or been distracted or simply didn’t care about him he would have landed on his face on the hard floor.

This got me thinking about my other relationships in life and in business. Most of the great transactions that take place in all of life are built upon the foundation of Trust to some degree or another.

The kicker though is…if you never take time to cultivate that Trust with others…you will never know what I am talking about. Trust is not something that just happens to you…it is built upon hours and years of interaction with others.

So…for example…if you have a Twitter account and never cultivate any interaction and communication with others on Twitter…your experience is going to be completely banal or worse…non-existent…and you will wonder what the big rage is with everyone talking about Twitter. You will have your 30 friends that feel obligated to become your followers but your experience is going to leave you or them no better than when you started.

In fact…I dare say…you will be a bit worse off than when you started. This is true on Facebook as well or any other sites you choose to join. If you are not involved with the interactive process with others…Trust will never be built. And then you will wonder why other people talk about massive success and why you just don’t get it.

My youngest son Trusts me because I am continually interacting with him and taking care of him as good as I know how. I would say he loves me as well…but I am not sure what that means for a two year old. But…this brings up a great point as well…

We don’t need people to love us to Trust us. Many times Trust bridges the gap to love but love is not necessary to be successful in many of your relationships in Life and Business.

Of course…we would hope that our children and spouses and families and close friends love us…but even with these relationships it is probably more important to develop Trust than anything else. Trust actually creates the flow of life unhindered by bitterness and hurt feelings.

We all need to understand this if we are going to be successful business people. Oh…you could make a few bucks taking advantage of people…but in order to have long term success…Trust is King!

Here are a few tips to build trust in your business relationships:

• Keep your word
• Keep in touch/stay in communication
• Have your attitude be that of a “giver” rather than a “taker”
• Touch people’s lives with who you are rather than a canned approach…be real
• Be an Encourager
• Have a personal touch rather than always talking to the “masses”

Building Trust takes some time and consistency but mostly a True Heart…being someone who actually and authentically cares about others and who is willing to serve them.

I very much would like to hear your thoughts…